How to Market a Casino

A casino is an indoor amusement park for adults, and while musical shows, lighted fountains, shopping centers, lavish hotels and elaborate themes help draw in the crowds, casinos would not exist without games of chance. Slot machines, blackjack, roulette, craps and keno provide the billions of dollars in profits that casinos make each year. These games of chance are based on a mathematical expectation of winning, and while the odds of a specific game vary by machine type and version, there is nothing that the player can do to change those odds.

Video poker is the most complex casino game, and the odds are slightly better than those of a traditional slot machine or video card game. It requires a bit of skill to determine which cards to hold and which to discard. The game also has multiple variations that differ in the minimum and maximum payouts and other features. The casino industry is highly regulated, with security cameras and employees constantly monitoring patrons and the machines. The slick surveillance systems are designed with the ability to watch every table, window and doorway at once, and can be directed by workers in a room filled with banks of monitors.

In addition to gaming, a casino might offer luxury hotel offerings, cutting-edge technology, flexible event spaces and award-winning restaurants. Your casino marketing strategies should include messaging and targeting that emphasizes these non-gaming attractions. Consumers almost always trust each other more than they do marketers, so displaying positive reviews and testimonials from real guests and happy winners is an effective way to build brand trust.