How to Market a Casino


A casino is a place where gambling games are played. Typically, casinos add amenities such as restaurants, free drinks, stage shows and dramatic scenery to help attract customers. While many casino games require little or no skill, others can be highly strategic and involve a great deal of mental exertion. Regardless of the game, all casino patrons are required to pay taxes.

Traditionally, marketers have focused on demographics as the primary indicator of audience behavior. But demographics alone are hardly useful for understanding why people visit casinos or what keeps them coming back. It’s much more helpful to understand the job your casino is doing for each individual customer, and how that customer makes decisions about their time there.

For example, if you are targeting Gen X and millennial patrons, you should provide a combination of gaming options that are both easy-to-play for the casual player, as well as higher-stakes games for the more competitive players. In addition, you’ll want to offer a variety of payment methods that appeal to each segment.

Another way to keep your casino top of mind is by partnering with local businesses, entertainers and event suppliers. This can boost your reputation and bring in new customers, especially when you display positive reviews or pictures of happy winners on your website or social media.

When you’re trying to lure group business, search ads can give you prominent exposure to event planners as they look for venues in similar areas or sister markets.